learning the discipline of [marketing your] innovation
Saturday, August 30th, 2008 by kcAs part of our DHS-funded cybersecurity project on Internet topology mapping with CAIDA’s new Archipelago measurement infrastructure, DHS program manager Doug Maughan required a representative of each R&D project to attend a marketing workshop at SRI for some intense training on how to communicate the value of our specific projects to potential customers or sponsors. It was a 2-day format condensed from a typically week-long workshop based on (president of SRI) Curtis Carlson’s book on the discipline of innovation. I went in to the workshop somewhat skeptical it would be useful. However, I recognize I have weak marketing skills since the scientist in me always wants to point out the dozen caveats of anything I’m presenting before I focus on the contributions. So I acknowledged I was an ideal candidate for the workshop.